![]() ![]() It also holds retail partnerships with Walmart and French retailer Carrefour. Tencent invested in companies like Yonghui Superstores, Helian Home, and mall operator Wanda Commercial. This sparked an arms race between Tencent and Alibaba: the two companies have invested over $10 billion into brick-and-mortar stores since the beginning of 2017. #Jd.com wechat pay china state morningpost OfflineMeanwhile, Alibaba expanded heavily into the brick-and-mortar market to assert its control over the offline and online retail markets while consolidating its ecosystem. Yet that move didn't really threaten Alibaba. Over the past few years, Tencent expanded WeChat into an all-in-one "super app" that can be used to order food, purchase tickets, hail rides, find jobs, play games, and make mobile payments. WeChat, which hit 980 million worldwide monthly active users (MAUs) at the end of the third quarter, sits at the center of Tencent's e-commerce strategy. Understanding Tencent's e-commerce strategy JD also granted customers discounts at partnered brick-and-mortar retailers when they used WeChat Pay. The partnership let WeChat users buy products from JD, while JD used the data to make product suggestions and help merchants promote their products. Tencent merged the data of its WeChat users with JD's customer shopping histories last year. ![]() That's why Tencent bought a 15% stake in JD when it went public in 2014, and subsequently boosted that stake to nearly 20%. That makes it a popular partner for any company that wants to counter Alibaba's growth. JD has grown its market share against Tmall over the past three years. ![]()
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